Cedar’s Foods partnered with us to support new product launches while keeping momentum around existing favorites, reinforcing its place as a trusted name in hummus. The work centered around the idea Know Better Hummus, using content to tell a deeper story about tradition and everyday ritual.

Drawing inspiration from sunlit Mediterranean kitchens, the creative leaned into warmth and simplicity. The goal was to make the brand feel familiar and lived in, grounding Cedar’s in flavor and moments that naturally happen around food.

That thinking extended beyond hummus with It’s All Tzat and More, a social first campaign spotlighting Cedar’s tzatziki products. Through collaborations with creators like The McFarlands and Kat Wellington the content focused on real use and real moments. The videos generated strong engagement, surpassing 60k views and helping spark conversation while staying true to the brand’s approachable point of view.