Parallel approached us to produce a holiday campaign that would cut through the media saturation of the season. We developed Budding Traditions to showcase the diverse range of products perfect for sharing at family holiday gatherings. The campaign included social media, video and print assets to drive brand awareness, as well as a uniquely designed holiday guide to help customers choose products based on their desired consumption experience. Because while awkward family photos with bad perms and ugly sweaters may all be part of your beloved traditions, Parallel knows it’s time to grow some new ones.