KNOW BETTER HOMMUS
Cedar’s Foods
Integrated Campaign
Cedar’s Foods partnered with us to launch new products and maintain excitement around existing ones, further cementing its position as a top hummus brand in the U.S. Through a fully integrated marketing campaign, we generated a wealth of content centered around the idea of Know Better Hommus. Drawing inspiration from the sunlit kitchens of the Mediterranean, this family-owned brand is a reflection of tradition, simplicity, and timeless flavor.
And they don’t just stop at hummus. We created the campaign It’s All Tzat and More which spotlighted Cedar’s tzatziki products through a social-first approach. By collaborating with content creators like the McFarlands, Kat Wellington, and others, our video content garnered over 60k views and sparked significant online buzz.
2021 – 2022
Boston
Nina Gallant, Photographer
Monica Mariano, Food Stylist
Erin Riley, Stylist
John Mathieu, Creative Director
Mary Robbins, Copywriter