#iRobotFor was an impactful, multi-faceted campaign in collaboration with The Clubhouse Network, designed to provide coding robots to children in underserved communities. The initiative encouraged consumers to get involved by tracking Roomba usage globally, with every 15 hours of vacuuming providing a donation of a coding robot. This innovative approach not only raised awareness for the cause but also inspired a sense of collective action. The campaign exceeded expectations, resulting in the donation of over 300 coding robots, empowering children with valuable STEM tools and resources.