When Welch’s approached us to create a campaign that would help modernize their brand while staying true to their heritage, we developed the platform concept Awaken Your Flavorsense. Drawing on nostalgia and sonic branding, this platform invites consumers to engage with the brand in a whole new way—awakening not just taste, but a full sensory experience. By blending familiar, comforting color with vibrant, future-forward energy, the campaign encourages people to express themselves and groove along with Welch’s from every sense—sight, sound, and taste. The result is a celebration of both where the brand has been historically and where it has yet to go.